Wendy's Boosting Nutrition Education With
American Dietetic Association Collaboration

Plans call for an educational program designed to help consumers make informed choices when dining out. Wendy's and ADA will work together to produce a variety of educational tools and materials that will be distributed in Wendy's stores. Consumer counseling materials will also be distributed to ADA's nearly 70,000 members.

In addition to the extensive nutrition and ingredient information it already provides, Wendy's plans to use in-store materials and its Web site to encourage people to consult a registered dietitian on how to make the right choices for their individual diet and lifestyle needs.

"Menu options and helpful information for people looking to manage their diet are part of the Wendy's tradition. We've provided nutrition information for more than 25 years and our comprehensive nutrition Web site at wendys.com is visited by thousands of people each day. We've done this because it's a real benefit for our customers," said Tom Mueller, president, Wendy's North America.

"The American Dietetic Association is committed to promoting optimal nutrition, health and well being to the public," said registered dietitian and ADA President Susan H. Laramee. "ADA is pleased to work with Wendy's on a nutrition education program that will help raise consumer awareness of sound nutrition principles and provide guidance on how consumers can integrate these principles into today's busy lifestyles.

"ADA also appreciates the steps that Wendy's is taking to provide customers with an expanded range of menu choices that makes it more convenient and practical to order meals that fit their individual nutrition needs and preferences," said Laramee.

Most recently, Wendy's announced several menu changes as part of an ongoing commitment to providing nutritious choices. Wendy's now offers the option of substituting milk and a fruit cup for soft drinks and French fries in its Kids' Meals. Additionally, a combo meal choices program is being tested where customers can substitute chili, a baked potato or side salad in place of French fries.

Franchisee and registered, licensed dietitian Beth Salimbene, a member of Wendy's national marketing committee, commented on the ADA agreement: "As a practicing dietitian for 30 years, I know first-hand how difficult it is to manage a diet while you're on the run. As an owner of four Wendy's restaurants, I am proud that we're providing great food, useful information and sound guidance through our ADA initiative."

Wendy's Old Fashioned Hamburgers was founded in 1969 by Dave Thomas and is the third-largest quick-service hamburger chain in the world with 6,535 restaurants in North America and international markets.

WENDY'S NEW KIDS' MEAL OPTIONS ARE A BIG HIT WITH FAMILIES

Weekly Milk Sales Cross One Million Mark For the First Time

DUBLIN, Ohio, August 19, 2004 -- Lots of kids are sporting milk mustaches these days at Wendy's.

Wendy's now offers families the option of substituting milk and a fruit cup for soft drinks and French fries in their Kids' Meal.

Families can now substitute eight-ounce, single serve plastic containers of reduced fat (2%) white or lowfat (1%) chocolate milk and a four-ounce cup of mandarin oranges at no additional charge. The items can also be ordered a la carte.

Just one month after nationally introducing these new options, Wendy's announced today that weekly milk sales have exceeded one million units for the first time.

Prior to making the new options available, sales of white milk in traditional paper cartons averaged around 65,000 units. Flavored milk was not available.

Company research also shows that almost 425,000 mandarin orange cups are being ordered each week, with growth continuing.

"More than ever, parents are looking for additional nutritious choices for their children. It's clear our new Kids' Meal options are something that families like and appreciate," said Tom Mueller, president, Wendy's North America. "The initial response has been tremendous."

Wendy's is the first quick-service restaurant chain to feature the American Dairy Association's 3-A-Day logo on its milk labels, encouraging people to consume three daily servings of milk, cheese or yogurt.

Wendy's Old Fashioned Hamburgers was founded in 1969 by Dave Thomas and is the third-largest quick-service hamburger chain in the world with 6,535 restaurants in North America and international markets.

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